La Martina new concept @ Pitti Uomo
This Argentine brand renews its creative partnership with Pitti Uomo and is back in Florence with the SS19 menswear collection in an exclusive, completely renovated setting in the Padiglione della Ghaia. Greater across-the-board experimentation - the modern living expression, new urban culture, style evolution inspired by art, music and fashion increasingly engaging the world of millennials - are the common ground for the new collection by La Martina. Garments with a military slant given a modern urban makeover, teamed with strong sporty feel colour combos. New-gen parkas focus on the concept of two colours, together with the study of materials and modern textures: big dropped shoulders, large pockets and maxi hood match a total on-trend style. Even the way the full-zip sweat is worn is different, which, while keeping the originality of those used by polo champions on the early eighties, sees updated details thanks to techno yarn embroidery and big collars.