P.O.P. PITTI OPTICAL POWER

The hypnotic guiding theme of Pitti summer trade shows

Stripes move, sway and cross again and again. P.O.P Pitti Optical Power will be a visual and virtual spectacle that elicits new horizons of perception and perspectives on reality. As the Pitti Immagine shows do, innovatively, season after season. No black and white austerity in Fortezza da Basso but rather a kaleidoscope of full colour patterns to make living interiors playful and hypnotic. All this in a set design conceived and curated by life-styler Sergio Colantuoni.

 

The new digital project of Pitti Uomo 94

A masterful combination of direction and motion graphics to the rhythm of Electropop, the new digital art project tied to the advertising campaign of the shows.
Creative concept and production: Lateral Creative Hub.
Motion Graphics: Ditroit.
Direction: Diego Diaz.
Music: Alessandro Branca for Human Touch Music. 

Plus, in collaboration with SPINEBIKE - The evolution of bike riding, a special edition of bicycles bearing the P.O.P. PITTI OPTICAL POWER graphics will be made available to a select public.