Pitti Immagine wears Superga

A sneaker created for the three summer rendez-vous with Pitti Immagine.
Pitti Boys and Girls, the team's staff at the sixth edition of Pitti Immagine Uomo, Bimbo e Filati will be wearing Superga on their feet. This historic Turin-based brand, which in 1925 produced the first tennis shoe in the world with a natural vulcanised rubber sole, has developed the model 2750 sneaker in white cotton printed with colour contrasts and perspectives to represent the theme of this summer edition: Pitti Optical Power. The brand will also be taking part in Pitti Immagine Uomo 94, in Padiglione della Ghiaia, with its new collection Q1Q2 2019. This features the classic 2750 in a wide range of colours, materials and patterns, new fabrics and new graphics, together with all the new products from the Superga Sport line, like the Military, the shoe designed by the brand for the Italian army, and the new dad shoes with a design copied from nineties-style sneakers.