BasicIcons. Four icon brands and a new exhibition space

Four brands that have made the history of clothing and footwear are brought together by the BasicNet group in a new exhibition space. At Padiglione delle Ghiaie, next to the collections for spring-summer 2020, BasicNet celebrates the 4 icon pieces from its 4 brands: the 222 Banda by Kappa, the first tracksuit featuring a vertical repetition of the logo, presented on the global stage in 1984 at the Los Angeles Olympics; the Vrai 3.0 jacket by K-Way, the first waterproof jacket that can be folded up and stored in its own pocket, created in Paris in 1965 by French entrepreneur Leon-Claude Duhamèl; the Docksides boat shoe by Sebago, a historic American brand founded in 1946 in Maine; and the 2750 sneaker by Superga, the first tennis shoe worldwide with a natural rubber vulcanized sole.