Luxury Street-style and contemporary, the dual soul of


UNCONVENTIONAL, the PITTI UOMO project dedicated to the fiercest takes on luxury street style, welcomes an even more innovative brand mix without losing its historical avant-garde attitude. It is an experimental offering with a unique selection of international names. It is a showcase for exclusive collections for a gender-neutral wardrobe alongside crossover projects sitting between premium streetwear and contemporary styles. Located in the Archivi with set design by Storage Associati.