the dual soul of

UNCONVENTIONAL

Luxury Street style and contemporary

UNCONVENTIONAL, the PITTI UOMO project dedicated to the liveliest versions of luxury street style, welcomes an even more innovative brand mix without losing its avant-garde edge. It offers experimental proposals from a unique mix of international names. It showcases exclusive collections for a gender-neutral wardrobe together with crossover projects between premium streetwear and contemporary styles. Located in the Archivi with set design by Storage Associati.

Our brands

Last update: June 11, 2019  |  Print