Alternative Set

Luca Larenza
19.06.2012 | 3.00 pm
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Free City
19.06.2012 | 5.00 pm
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Pierre Louis Mascia
20.06.2012 | 11.00 am
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Camo
20.06.2012 | 2.30 pm
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Alexis Mabille
20.06.2012 | 3.00 pm
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Phonz Says Black
20.06.2012 | 5.30 pm
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Gail Sorronda
19.06.2012 | 4.00 pm
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Carlo Contrada
20.06.2012 | 10.30 am
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Luca Larenza

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19.06.2012 | 3.00 pm | Piazzetta della Ronda

Explorers consulting nautical charts and exotic itineraries for an expedition to the tropics. The theme for spring-summer 2013 by Larenza will be "explorer". The collection focuses on knitwear – the brand's core business, which is evolving towards a total look – and on jersey. Linen and cotton are used for lighter finesse, with experimentation on denim yarns produced through a recycling process. The look is completed by destructured and safari jackets, shorts, and a men's overnight bag

 

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Free City

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19.06.2012 | 3.00 pm | Piazzale delle Ghiaia

A special flash mob made by 200 dancers involved the complete Piazzale della Ghiaia

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Pierre Louis Mascia

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20.06.2012 | 11.00 am | Cortile Polveriera

Une déjeuner sur l’herbe at Pitti Uomo 82. Food and relaxation, colour and warmth, music and hospitality: this is how Pierre Louis Mascia – hypergraphic illustrator of fashion, multicoloured and Mediterranean, who created the brand in 2007 – defines his performance. A green space in the city where people gather and relax. An improvised yet cosy picnic, with a surreal and retro atmosphere, like on the set of the Wes Anderson film "Moonrise Kingdom". 

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20.06.2012 | 2.30 pm | Piazzale entrance Main Pavillion

The bar embodies a world made of its own rules. A parallel reality where the characters are regular customers, each playing his or her own role and telling a unique story. Attitudes and behaviours are typically Italian. Here is the concept of “Made in Italy” that marks the presentation of the 2013 spring-summer collection by Stefano Ughetti, who since 2007 has created CAMO, a line of men's casual-elegant fashion, with the refrain of not dressing people, but rather having them communicate with what they are wearing. 

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Alexis Mabille

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20.06.2012 | 3.00 pm | Main Pavillion exterior staircase

An overwhelming love for fashion interpreted in a presentation that is as fresh and frivolous as only summer can be. This is the concept of the French stylist who, in 2005, launched his own label, after stints with great designers the calibre of Christian Dior and YSL – who chose Pitti Uomo to present his own 2013 spring-summer collection, drawing inspiration from the Jardin Mabille, "hot spot" of nineteenth-century Parisian nightlife. Mabille's man charms us with a natural casualness and sophisticated freshness, toying with his wardrobe to create a look that is always just right. He navigates between sportswear and streetwear, updated with eccentric details and a leitmotiv of romanticism toned down by the colour black, evoking a bit of Sicily that completes every look.

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Phonz Says Black

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20.06.2012 | 5.30 pm | Taste Lounge

Phonz Says Black takes to the catwalks for the first time at Pitti Uomo 82 and the setting will be Alternative Set. The brand of the iconic black panther – created by Alessandro Fontanesi and Daniele Bianucci and by the imaginary linked to the world of rock and bikers – will present total men's and women's looks. On stage, “Johnny and Mary”, adolescents in love in a Berlin of the 1980s, brimming with conflict. The strong references to that era are present in the details and the materials of the collection. The soundtrack is by Soviet Soviet, an emerging Italian musical group that is in perfect synch with the mood and the brand.

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10A Suspender Trousers Company

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21.06.2012 | 11.00 am | Piazzetta della Ronda

A nautical atmosphere for the new 10A collection, a brand born in 2008 of an encounter between Daria Dazzan and Matteo Cibic, who debuted with a hand-tailored production of limited edition trousers. At Pitti Uomo 82, an installation of menswear, a regatta of remote-controlled boats with four models dressed by 10A. At the centre of the playing field is a smokestack spewing steam and sounds. 

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And at Pitti W ... at the Dogana Via Valfonda 25

Gail Sorronda

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19.06.2012 | 4.00 pm | Piazzale della Dogana
21.06.2012 | 12.00 pm | Piazzale della Dogana


Dark & ​​romantic decadence with a subtle humor, this is the spirit of the presentation of Gail Sorronda s/s 2013 collection. Australian-born, 31 years-old, since 2005, by winning a contest, she has taken part in the Australian Fashion Week. Her way of fashion is an art form which even the game becomes style. At Pitti W, revisited "Pierrot", Shadows of models-clowns, will perform with their contemporary style in an atmosphere of a decadent after party. The viewer is revealed by a  totally black vision in a gothic mood. Black defeat cakes, candy floss and furnishings with the color of night, will dominate the scene in a real "day after" spirit.

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Carlo Contrada

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20.06.2012 | 10.30 am | Dogana

The Countryside as an environment of suspension from the rhythms and attitudes of modern city living. Common thread of the presentation of Carlo Contrada is the bucolic life and the moments of reflection that it inspires. For the designer, a playful moment like a game of bowls, allows the protagonists of the Contrada’s story to immerse themselves in an atmosphere of tranquility. Guests at Pitti W will find a real bowling alley, where the models will play and live moments of relaxation, involving the public.