Eye Pop is the special area dedicated to eyewear and produced by Pitti Immagine in cooperation with MIDO, the key international trade event for eyewear. On the Lower Level of the Main Pavilion, this project explores the bonds between eyewear and fashion with emphasis on the highest quality and attention to design, featuring a selection of innovation-oriented brands. The offering is designed to meet the needs of top buyers and also of eyewear firms seeking new creative synergies. Setting designed by Alessandro Moradei.