30 YEARS OF PITTI IMMAGINE
Pitti Immagine is thirty years old in 2019. In fact it was in January 1989 that Pitti Immagine Uomo inaugurated the group’s new name, to be subsequently followed by the other fairs: Pitti Immagine Bimbo, Pitti Immagine Filati and Pitti Immagine Casa. To celebrate this anniversary a special stamp will be issued dedicated to Pitti Immagine - it was created by Italo Lupi, one of the best known and most highly esteemed Italian designers in the world, who has designed a stamp in Italy for the first time – and there will also be an exhibition, The Fashion Mail Box, about the relationships between the world of fashion and that of stamps to be held during Pitti Uomo, Pitti Bimbo and Pitti Filati in the Press Room of the Fortezza da Basso. The issue of the stamp by the Italian Ministry for Economic Development as part of the series on the theme of “The excellences of the production and economic system”was realized by the Istituto Poligrafico, Zecca dello Stato and Poste Italiane.
The official presentation of the Pitti Immagine stamp will take place during the 95th edition of Pitti Uomo, on Tuesday 8 January, the first day of the fair: the cancellation will take place on the occasion of the inauguration of the event at 10.30 a.m. in Palazzo Vecchio, and at the same time in the Fortezza da Basso, the headquarters of the fair where, in the Press Room – inside a kiosk - the stamp and the various stages of Italo Lupi’s work process that led to its realization will be reproduced in a large format.