Pitti Uomo 94 would like to thank

Ministry for Economic Development and the Italian Trade Agency

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Pitti Immagine Uomo, Bimbo and Filat benefit from the extraordinary contribution of the Ministry for Economic Development and the Italian Trade Agency as part of an initiative organized to support Italian trade fairs and Made in Italy. This grant is dedicated to assist with hospitality, media relations and advertising activities. 

Passion, innovation, creative research. The partnership between Pitti Immagine and MINI is all about creative expression, two worlds that share values and objectives, constantly linked to a contemporary lifestyle approach. The partnership between the two continues at Pitti Uomo 94, with a series of projects for 2018 on the must updated lifestyle trends and the new urban culture.

Pitti Boys & Girls

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At Pitti Immagine Uomo 94, the Pitti Boys&Girls working at the Fortezza da Basso, will be wearing Pepe Jeans London, Superga, White Sand, Kappa and Parafina, with customized products inspired by the theme of the summer fairs - P.O.P. Pitti Optical Power. Superga, the historic footwear brand from Turin, is presenting a new model of sneaker created especially by the Centro Ricerca&Sviluppo Superga. White Sand, the company based in Romagna, born from the hands of expert craftsmen, proposes slacks with soft volumes presented in myriad combinations, the distinctive model of the S/S 2019 collection. Pepe Jeans London has been at the forefront of international denim-led fashion for the past forty years, being able to create an internationally recognized brand with a unique strategy and reputation, will provide special t-shirts for the staff. Kappa is the sportswear brand dedicated to active and dynamic people who, when practising sports, need a technical and functional clothing with a modern, engaging and coloured style; their caps will be customized in P.O.P. theme. Parafina, the young brand of eco-friendly sunglasses, joins the Pitti Optical Power and designs a model of exclusive sunglasses that will be worn by the Pitti Boys&Girls.

Pitti Immagine would like to thank:

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ICM and API will provide a first glimpse of their new textile solutions with P.O.P. shopping bag made from the partnership’s new fabrics. Designer Sergio Colantuoni together with Pitti Immagine conceptualized the bag’s exclusive pattern and texture, supported in the final product by PROTER, a company specializing in the research and development of digital printing.
P.O.P. Set and Installations are created thanks to the support of ABC Mannequins, a leading company in the design and creation of mannequins which combines traditional artisan school with modern design, spreading excellence and Made in Italy in the world.