Pitti Uomo 93 would like to thank

Ministry for Economic Development and the Italian Trade Agency

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Pitti Immagine Uomo, Bimbo and Filat benefit from the extraordinary contribution of the Ministry for Economic Development and the Italian Trade Agency as part of an initiative organized to support Italian trade fairs and Made in Italy. This grant is dedicated to assist with hospitality, media relations and advertising activities. 

Passion, innovation, creative research. The partnership between Pitti Immagine and MINI is all about creative expression, two worlds that share values and objectives, constantly linked to a contemporary lifestyle approach. The partnership between the two continues at Pitti Uomo 93, with a series of projects for 2018 on the must updated lifestyle trends and the new urban culture.

Pitti Boys & Girls

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The Pitti Boys&Girls, the personnel at the Fortezza da Basso, are wearing Blundstone and Brooks Brothers:

Iconic Australian brand Blundstone has been the global benchmark for quality, comfortable and reliable boots since 1870. Its renowned footwear will be on the feet of Pitti Boys and Girls.   
The oldest retailer in America (celebrations of its two-hundredth anniversary started with Pitti Uomo 93), Brooks Brothers is considered to be an innovator in fashion; among the first to offer ready-made apparel, it has continued to present iconic products over the years, including seersucker, madras, the “no-iron” shirt and the original button-down collar, all proudly Made in America. It will provide a wardrobe consisting of trousers, pullovers, shirts and jackets to Pitti Boys and Girls. 

Class & L'Orèal

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L'Oréal Paris will be the hair styling partner for some of the special events scheduled to take place during Pitti Uomo 93.

Present in over 120 countries and a reference brand in the world of beauty, L'Oréal Paris has developed around a single philosophy: innovate and offer to the highest number of consumers possible the most effective products at the best prices.
The key to the strength and success of L'Oréal Paris is undoubtedly scientific research, to which the company dedicates significant resources. As a global leader in the market, its mission is to, every day, elevate hair care to a professional level, through extremely high quality and tailor made products and services under the L'Oréal Professionnel brand.
Pioneering research that joins with the most recent trends and with the many training courses for hair stylists.
The brand’s strength is in its ongoing connection to the world of fashion, supporting hundreds of fashion shows worldwide. From the runway to celebrity spokespeople, all the way to street fashion, L’Oréal is always in sync with the latest trends.


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The partnership between M·A·C Cosmetics and Pitti Immagine continues. M·A·C Cosmetics will be in fact once again the Pitti Uomo 93 special events' makeup partner.

M·A·C (Make-up Art Cosmetics), a brand of reference in the field of professional make-up, was founded in Toronto in 1984 and it is part of the Group Estée Lauder Companies.
The company's motto - "All Ages, All Races, All Sexes" - reflects the extraordinary appreciation that the brand shows for individuality, creativity and free artistic expression. POP culture is a key element in the DNA of the brand, which has always collaborated with trend-setters and icons of the world of music, fashion and art, creating unique make-up collections. For over 20 years, it is also present in the backstage of fashion shows and concerts and in movies, theater and television events.

Pitti special gifts

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For the upcoming PItti Immagine winter trade shows, the limelight will be on some collaboration with some lifestyle brand, for accessories especially made for a selection of visiting top international buyers.
Moleskine was created as a brand in 1997, bringing back to life the legendary notebook used by artists and thinkers over the past two centuries. Today, Moleskine is a multi-category and multi-channel brand, synonymous with culture, travel, memory, imagination, and personal identity – in both the real world and digital world. 
It is a brand that encompasses a family of nomadic objects that follow us everywhere we go and identify us wherever we are in the world. 
On the occasion of Pitti Uomo 93, Moleskine and Pitti Immagine will dedicate to top buyers and press a special agenda/organizer. 


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For Pitti Uomo 93 and Pitti Bimbo 86, the historic Maison Pineider will be collaborating with Pitti Immagine in creation of the special postcards that, like the posters/billboards, will be inspired by the general Pitti Live Movie theme. 

In 1174, Francesco Pineider opened his first luxury stationery store in the heart of Florence, in Piazza della Signoria. Its exclusive, unique products soon brought its renown, and it became a go-to address for the European bourgeoisie thanks to its cutting-edge equipment. Demand quickly increased and the store became a must-visit Grand Tour destination in the nineteenth century. His clients included some of the most important names from that era: Napoleon, Stendhal, Lord Byron, Percy B. Shelley, Elisabeth Barret Browning, Giacomo Leopardi and Charles Dickens. In 1867, Pineider opened a second sales point in Florence, in Via Tornabuoni. Five years later, when Rome became the capital of the Kingdom, the Savoy family asked Pineider to open a store in their city to serve court and public administration needs.
Pineider became a famous brand the world over, thanks to its role as suppliers to sovereigns and public figures: Eleonora Duse, Maria Callas, Luigi Pirandello, Henry Ford, Marlene Dietrich, Rudolf Nureyev, Luchino Visconti, and also the Royal House of Grimaldi, Mikhail Gorbachev and, recently, Barak Obama, Angela Merkel, Madonna, Miuccia Prada, Giorgio Armani, and Sting... to name just a few.
Elizabeth Taylor, on a whim, had Pineider make her writing paper in the same magnificent shade as her eyes.  
Today the Pineider story continues in the flagship stores in Florence and Rome and in selected retailers throughout the world, with precious, special paper, writing instruments, and finely worked leather accessories.