Pitti Uomo 92 would like to thank

Agenzia ICE

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This edition of Pitti Immagine Uomo, Bimbo and Filati will benefit, through the Florence Centre for Italian Fashion, from funding and promotion by the ICE Agency (the national Institute for foreign trade) as part of the Third-year Plan 2015-2017 promoted by the Italian Ministry for economic development to support Italian fairs and Made in Italy. This contribution from the Ministry and ICE is dedicated to incoming services for foreign operators and communication on new markets, advertising campaigns and some of the events on the event calendar.

Passion, innovation, creative research. The partnership between Pitti Immagine and MINI is all about creative expression, two worlds that share values and objectives, constantly linked to a contemporary lifestyle approach. The partnership between the two continues at Pitti Uomo 92, with a series of projects for 2017 on the must updated lifestyle trends and the new urban culture.

Pitti Boys & Girls

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At Pitti Uomo 92, the Pitti Boys&Girls, the personnel at the Fortezza da Basso, are wearing Invicta, Franco Ferrari, Superga®, White Sand and Virtus Palestre:

Superga® – the historic Turin-based brand and part of BasicNet SpA group, will once again be on the feet of all the staff at Pitti Immagine Uomo, Bimbo and Filati with a new sneaker model created specifically by the Superga® Research&Development Centre.
White Sand, a company in Emilia-Romagna, created by the expert hands of artisans of style, brings us soft-volume trousers, in many different combos, the leading model for the SS 2018 collection. 
Invicta, the symbolic brand of the iconic backpack, continues to evolve with performing products and innovative projects. It will be providing the backpacks for Pitti Uomo, Bimbo and Filati personnel with special gifts for selected buyers. 
Founded in 1978, Franco Ferrari has been part of the Achille Pinto Group since 2002 and is the leading manufacturer in the high-end textile accessories. Over time, it has stood out for its innovative products and special collaborations with international luxury brands. It will be providing special bandanas for the Pitti Boys&Girls for the upcoming summer events. 
Virtus Palestre, the icon Italian sportswear brand, which has turned the values of sport, high quality and Italian style into its banner, will be supplying the personnel at Pitti Uomo, Bimbo and Filati, with special t-shirts and caps.

Pitti special gifts

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For the upcoming PItti Immagine summer trade shows, the limelight will be on some collaboration with some lifestyle brand, for accessories especially made for a selection of visiting top international buyers. 
Api SpA and Fiscatech
Quality, research and creative flair are a milestone and point shared by Api SpA—since 1956 in the field of research, development and production of cutting-edge polymers for all sectors—and Fiscatech, the leading Italian producer of innovative, benchmark techno materials for articles in faux leather. 
Together they will be making a faux-leather bag with a special floral texture inspired by the guiding theme for June: BOOM, PITTI BLOOMS.

Api and Fiscatech will also be supplying the upholstery for the chairs in the relaxation zone inside the Central Pavilion. They will also have their own stand at Pitti Uomo, again in the Central Pavilion.


Reference brand for its smart writing set, Moleskine will dedicate a special notebook to a selection of buyers at Pitti Uomo, Bimbo and Filati.

L'Oréal Paris

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L'Oréal Paris will be the hair styling partner for some of the special events scheduled to take place during Pitti Uomo 92.

Present in over 120 countries and a reference brand in the world of beauty, L'Oréal Paris has developed around a single philosophy: innovate and offer to the highest number of consumers possible the most effective products at the best prices.
The key to the strength and success of L'Oréal Paris is undoubtedly scientific research, to which the company dedicates significant resources. As a global leader in the market, its mission is to, every day, elevate hair care to a professional level, through extremely high quality and tailor made products and services under the L'Oréal Professionnel brand.
Pioneering research that joins with the most recent trends and with the many training courses for hair stylists.
The brand’s strength is in its ongoing connection to the world of fashion, supporting hundreds of fashion shows worldwide. From the runway to celebrity spokespeople, all the way to street fashion, L’Oréal is always in sync with the latest trends.

MAC Cosmetics

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The partnership between M·A·C Cosmetics and Pitti Immagine continues. M·A·C Cosmetics will be in fact once again the Pitti Uomo 92 special events' makeup partner, supporting the events of OFF-WHITE, FEDERICO CURRADI, HUNTING WORLD and YOSHIO KUBO.

M·A·C (Make-up Art Cosmetics), a brand of reference in the field of professional make-up, was founded in Toronto in 1984 and it is part of the Group Estée Lauder Companies.
The company's motto - "All Ages, All Races, All Sexes" - reflects the extraordinary appreciation that the brand shows for individuality, creativity and free artistic expression. POP culture is a key element in the DNA of the brand, which has always collaborated with trend-setters and icons of the world of music, fashion and art, creating unique make-up collections. For over 20 years, it is also present in the backstage of fashion shows and concerts and in movies, theater and television events.