the guiding theme of the January shows
for five weeks, through ten small “episodes”
There are ten protagonists Vittorio Branchizio, Federico Curradi, Simonetta Gianfelici, Matteo Gioli, Sam Lambert, Shaka Maidoh, Takuro Ogasawara, Nathalie Ours, Carlo Rivetti and Daria Shapovalova, and we have decided to explain Pitti Generation(s) to you better using their stories and their thoughts.
Direction and photography by Pasquale Abbattista, production by Hi!Production and with the supervision of Max Brun.
watch the videoBack to top
Pitti Generation(s), the guiding theme of the January shows, talks about the simultaneity of many different generations in today’s fashion and styles and takes an ironic, frivolous look at a period where age is becoming more a state of mind than a number.
Vittorio BranchizioBack to top
Federico CurradiBack to top
Federico Curradi was born in Florence in 1975. Following an initial experience with a Florentine tailor-shop, where he learned the basic secrets of the craft, he was just over twenty when he moved to New York where he made a collection of men’s trousers. Next, he designed a collection for the American market and immediately earned the admiration of the best fashion stores in the Big Apple. Upon his return to Italy he was noticed by stylist Ermanno Daelli who put him in charge of the Scervino men’s style office. After that, he designed the Roberto Cavalli men’s collection, and then went on to become the creative director for Iceberg Uomo, working with other labels, such as Dunhill, in the meantime.
Nathalie OursBack to top
Matteo GioliBack to top
After having studied industrial design in Florence, Matteo Gioli combined his passion for his “official” field with his love of music, working with independent fanzines, recording companies and playing in jazz clubs.
Sam Lambert & Shaka MaidohBack to top
Shaka Maidoh and Sam Lambert are among the favorite subjects of street style photography, on the occasion of Pitti Uomo and not only. With a personal style that revisits the traditions of the past in a highly urban and contemporary style, the two designers are engaged in numerous international fashion and design projects, taking part in collective design between Europe and the United States and sharing numerous projects togerther with emerging fashion brands.
Pitti Uomo 89 will also feature the special event by Sam Lambert and Shaka Maidoh with their brand Art Comes First who, in addition to participating at the fair, will also be using their unmistakable approach to present a performance dedicated to their roots, jazz music and their sources of inspiration.
Takuro OgasawaraBack to top
Fashon Journalist born in 1966, Takuro Ogasawara started his career at Fashion Business Specializing newspaper “The Senken(Senken News Paper)” in 1992.
Simonetta GianfeliciBack to top
After studying art, midway through the eighties Simonetta Gianfelici moved to Milan, where she starred in many advertising campaigns, editorial shoots and on prestigious front covers. Hers career took off very quickly: in New York, London and Paris, she was immortalised by the world’s greatest photographers such as Ellen Von Unwerth, Fabrizio Ferri, Helmut Newton, Miles Aldridge, Paolo Roversi and Peter Lindberg, to name a few of many and she is the face used for numerous advertising campaigns and commercials, as an endorser for beauty brands such as Dior, YSL, Chanel and Helena Rubinstein. She modelled during the main international fashion weeks for the most prestigious fashion houses such as Balenciaga, Comme des Garçons, Dior, Fendi, Ferrè, Versace, Gucci, Hermès, Gaultier, Della Renta and Valentino and collaborated with Thierry Mugler and Vivienne Westwood, for whom she is also a friend and muse. Still today, her image is used in fashion as an endorser.
Carlo RivettiBack to top
President and Creative Director of the Sportswear Company S.p.A., the company that owns the Stone Island clothing label. Born in Lausanne in 1956, Carlo Rivetti is a member of one of the best known dynasties on the Italian textile industry scene: seven generations of entrepreneurs who have played an active role in the historic wool district of Biella since the late 18th century.