Hope

A Swedish fashion brand with a passion for high-quality garments that inspire and emphasize individual style. In 2001, HOPE founders Ann Ringstrand and Stefan Söderberg launched their first women’s collection. Featuring clean, cool looks with clear nods to classic menswear and utility pieces, the brand stood out from the romantic styles that characterized women’s fashion at the time. When the first collection for men was launched in 2005, it immediately became a go-to favourite of the Swedish fashion establishment.