SCANDINAVIAN MANIFESTO

 

@ Pitti Immagine Uomo 95

FORÉT

 

In 2014, the two friends Jeppe & Jesper focused on their passion for detail and linear design to create a brand that invites people to slow down and immerse themselves in nature. Based in Copenhagen, Forét reflects the idea of disconnecting and enjoying reality. The extra twist is given by the combination of classic styles and streetwear, on quality fabrics in earth tones.

HOLZWEILER

 

With a strong incentive to reflect the beauty of everyday life and its surroundings, the Holzweiler collections are a direct result of collaboration with contemporary artists from around the world. Drawing on art as a metaphor and portraying this directly into the collection has become one of the main characteristics of the distinct Holzweiler design.

HOPE

 

A Swedish fashion brand that creates high-quality garments emphasizing individual style. In 2001, Hope founders Ann Ringstrand and Stefan Söderberg launched their first women’s collection. Featuring clean looks with clear nods to classic menswear, the brand immediately stood out from the romantic styles that characterized women’s fashion at the time.

INDIGOFERA

 

Inspired by the aesthetics & attention to quality of the 50s-60s and respect for long lasting design ethics, Indigofera features enduring pieces that become even better with wear and simply just work for everyday living. Established in 2007, Indigofera is operating from its hometown Stockholm, and is run by founder Mats Andersson.

KLÄTTERMUSEN

 

A refined brand of technical mountain outfits, loved by climbers and explorers all over the world, Klättermusen was founded in 1975 to combine performance and durability requirements with extreme care for design and materials. Garments designed to withstand all adverse weather conditions, from Arctic mountain frost to rainforests.

MFPEN

 

A Copenhagen-based menswear label founded in 2015 by designer and creative director Sigurd Bank. Working to reinterpret the traditional notion of Scandinavian menswear through an experimental and playful scope, Mfpen seeks to defy the conventional emotions tied to Scandinavian design through the use of relaxed silhouettes applied to a selection of the most exquisite fabrics.

NORSE PROJECTS

 

A creative studio, working at the intersection of art, design and function. Rooted in Scandinavian panoramas with a Nordic aesthetic, the sensibilities of the brand are formed through an active participation of contemporary culture along with a love for innovation, research and continuous progress. Each product is developed with an emphasis of relevance relating to its essential nature; from the fabric and yarns to the function it must perform.

RUE DE TOKYO

 

Rue de Tokyo guarda alla vita nelle metropoli globali. Dal 2016 realizza pregiati tessuti a maglia. Al Giappone si devono l’impareggiabile cura per i dettagli e l’instancabile ricerca della perfezione. Alla Francia, l’impegno nei confronti della maestria artigianale. Il risultato è una collezione di tessuti unici, trasformati in capi uomo e donna.

SOULLAND

 

A Copenhagen-based menswear label founded in 2002 by Silas Adler and Jacob Kampp, Soulland looks to the principles and aesthetics of Scandinavian craftsmanship, mixing them with a contemporary feel.

TONSURE

 

Tonsure is the brainchild of Malte Flagstad, a former Maison Martin Margiela designer and MA Central Saint Martins London graduate. Founded in Scandinavia in 2013, Tonsure is a menswear label with a distinct expression. In 2016, Tonsure won The International Woolmark Prize European Finals.

WHYRED

 

Established in 1999, the brand is divided into Contrasts, Heritage and Art, Music & Tailoring. Contrasts represents the meeting between classic and unexpected shapes in a nonchalant elegance. Heritage is at the heart of well-made fashion inspired by classic and historical garments. Art, Music & Tailoring is where a sophisticated mix of different art forms characterize the essence of the brand.