THIS IS NOT CLOTHING

A menswear brand that calls itself a luxury brand and artistic consumer movement at the same time. This is the idea of the British visual artist Jam Sutton, whose creations celebrate and rework masterpieces of art, with incursions into contemporary culture. Tees become canvases to wear, with unique prints on eco-sustainable cottons. “Collection III” features digital sculptures created with 3D technology. The statues in the Pantheon in Athens, characters from Greek mythology and renaissance sculptures are transposed into urban settings, among policemen and demonstrators and events from real life.