UNCONVENTIONAL
luxury underground styles in the limelight

UNCONVENTIONAL presents luxury underground styles. Representing an urban tribe accustomed to self-expression outside current conventions in a mix of innovation, experimentation and anti-conformism, UNCONVENTIONAL will host a selection of international brands created for the most avant-garde concept stores. Exclusive collections with big personality, designed for a contemporary, gender-neutral wardrobe.

The brands: Artselab, BB by Bruno Bordese, Bodybound, Cutuli Cult, Domrebel Montreal, Dream Yourself, Emanuele Bicocchi, Goti, Hannes Roether, Jas M.B. London, Le FLOW Paris, Matiere, MCQ, Move Officine del Cappello, Newams, Primordial is Primitive, ROOMS by Lost & Found Ria Dunn, Sean Suen, sulvam, The Last Conspiracy, Var/City.