@ Pitti Immagine Uomo 95
AU197SMBack to top
BRUNO BORDESEBack to top
DURENBack to top
Luxury Japanese brand Duren presents two new collaborative capsule of accessories: one with French designer Benoit-Pierre Emery and the other with New York-based artist Shantell Martin. It starts off with a classic reference and the androgynous DNA of the Duren brand that is then reinforced by iconic crinkled leather and the label’s signature Bread Bag.
ELEANOR MCDONALDBack to top
London-based designer Eleanor McDonald is inspired by the silhouettes and misshapen clothes seen in documentary photography. She reverse engineers these proportions in her work. The clothing presents an underlying sensuality wrapped up in classic looks. The effect is linked to the forms that she assigns to each piece of apparel.
GRITBack to top
HACULLABack to top
HUEMNBack to top
HUEMN is a ready-to-wear fashion label from India. With its constantly evolving narrative and multicultural aesthetic, the brand’s identity is young, dynamic and attentive to the community. It puts a strong emphasis on design together with unique manufacturing methods. HUEMN garments are handcrafted in-house with techniques that are unique to the brand.
HUGE UNDERGROUND BUSINESSBack to top
Huge Underground Business is a new sportswear brand that incorporates sartorial elements. Located in Florence, a city that unites different styles and youth cultures, its desi¬gners draw influence from underground trends and vintage looks. Shiny, laminated fabrics stand out for FW 19, inspired by the American West and its surroundings.
J. JS LEE MANBack to top
MATTEO BIGLIARDIBack to top
A menswear fashion label that goes against everything fast fashion stands for. The collection embodies elegance and simplicity through streamlined silhouettes and precise tailoring. An exploration of the classics to bend the rules of traditional menswear, challenging gender stereoptypes.
MEASPONTEBack to top
A project in the present, in tune with the world, but defined by the Italian character, which is nourished by traditional craftsmanship. Aesthetics and technique are combined in a precise formula: a distillate of creativity, comfort and design of the shoe, declined according to research and innovation.
MOSTLY HEARD RARELY SEENBack to top
MHRS is a high-street fashion label designed by Thomas "Tomakira" Li. Originally born in Hong Kong and raised in Japan, Tomakira has developed his own unique style of eastern inspired street fashion. MHRS is essentially a reflection of the street culture that thrives in Tokyo and Hong Kong. Tomakira remains anonymous - while letting his designs and products speak on behalf of himself.
NEW ROCKBack to top
A footwear tradition that dates back to 1929, a determination that is always relevant. From Spain, the collections of New Rock boots are declined in a myriad of styles - from motorcycle to goth, from Texan to neopunk - without losing a thread of personality. With a series of colabs that make them special every time.
NOUS ETUDIONSBack to top
From Argentina, a collection characterized by textile research focused on unconventional materials. Sustainability, genderless and veganism are part of the key message that Romina Cardillo transmits in every product. The new Capsule 3D is a strong statement: “We only used recycled plastic textile fibers so we can help eliminate the plastic already installed in our planet”.
OMCBack to top
PAS DE MERBack to top
Established in 2011, independent clothing brand Pas de Mer creates timeless goods with effortless sophistication. Imbued with a sense of attitude, they draw inspiration from music, art, graffiti, sports and nature.
POLIQUANTBack to top
Created in Japan, the brand was developed from concepts designed by Polite + Piquant. It draws on the country’s ancient traditions and a propensity to rebel. Japanese craftsmanship and Japanese fabrics come together in a collection of ready-to-wear pieces inspired by the streets of Tokyo and which present an innovative blend of fashion and functionality.
STORIES MILANOBack to top
“Unusual sweater for extraordinary people”. A new collection of high-performance and eco-sustainable garments that this season is inspired by the primary elements of the earth. Focus on the first eco-tech (bio-compostable) jacket made in Italy.
SUSUDIOBack to top
The new collection presents garments made of mixture of natural materials like cotton, wool and premium leathers. A mix of organic materials embodying a minimalist urban style. The sneakers are full leather, sporty and chunky in black/ grey shade colors to emphasize the urban character of the brand.
THOM KROMBack to top
TSUNGBack to top
Tsung is a Taiwan-based menswear brand created by Joe Chan that looks to present its vision of style for today’s man using wearable garments filled with cutting-edge detailing. It is built on a harmonious blend of street style, passion, contemporary art and advanced production methods from its homeland.
UNAWARESBack to top
Unawares plays around with fashion by bringing to the fore labels and garment tags that are usually hidden away. With its new collection the emerging Chinese label continues in its effort to define its contemporary style, one characterized by trendy shapes combined with a straightforward color palette.
VFTSBack to top
VFTS is a Milan-based collective founded by designers, makers and creators aiming to capture the zeitgeist. VFTS stands for Voices From The Street and represents the wants, desires and needs of artists, creatives, innovators and street adventurers who have all made their living in the big city.
YLATI FOOTWEARBack to top
A perfect marriage between the artisanal heritage of Italian leather and the innovative world of sneakers. Ylati - Italy spelled backward - reflects the Made in Italy with its attention to detail, aesthetic taste, the blend of innovation and tradition.