Formes Vives with the word Forest at It's Graphics Now! The Words of the Future

Today sees the start of an in-depth look at 14 graphics designers!


Their work pays a big tribute to visual communication, a tableau vivant of the here and now translated into signs and moods. A creative approach that aims to be a sort of manifest taking various forms, often more dynamic than fashion itself: graphic designers, players in the new guide-theme for Pitti Uomo 81. The challenge is taken up by 14 young international graphic artists, selected by Giorgio Camuffo. They have been entrusted with the task of translating a chosen word into an image and creating a logo that represents it. This visual vocabulary will be the new guise for the show, with a special setting in the square of the Fortezza da Basso.
Let us therefore get to know the first design studio that has picked the word Forest to compose the visual vocabulary for Pitti Uomo 81: Formes Vives is the project that brings together the creativity of the three illustrators: Nicolas Filloque, Adrien Zammit and Geoffroy Pithon. A French studio – based in Paris, Brest and Marseilles – whose work focuses on political and social themes through partnership with non-profit organisations and activist groups and the creation of workshops in the field of critical pedagogy. A design practice that is eclectic, artistic, non-conformist and referred to as “anti-marketing”, underlying different media: from newspapers, to posters, websites and books, via postcards and installations.