Pitti BooksWear Mania
The theme for the January fairs is a tribute to books and their intrinsic, versatile beauty
Pitti Bookswear is the key theme for the Pitti Immagine winter fairs. “And that’s because reading will always be fashionable”, says Agostino Poletto, Deputy General Manager of Pitti Immagine. “And because the world of fashion does not feed only on magazines, but it presents concepts and images that also have their roots in books (and that are often transposed into books). In January, books with all their physicality will be the leading players at Pitti Uomo and the other Pitti Immagine fairs. Walls of books, cascades of books will be painted here and there, or their spines will become piecemeal puzzle images”.