e-Pitti.com and FieraDigitale’s Future Projects
e-Pitti.com will return in January with the online versions of Pitti Uomo 83, Pitti W 11, Pitti Bimbo 76 and Pitti Filati 72. Developed as a service for all Pitti Immagine certified buyers, e-Pitti.com makes it possible to experience the physical fair online for a month after the show closes: buyers can go back to the stands and discover new brands and trends for the coming season.
And, in order increase the business opportunities, the virtual versions of the fairs will be flanked by online showrooms, marketplaces launched during the last series of fairs, where international buyers can start – and conclude – business with the e-Pitti.com vendors.
Furthermore, in January, FieraDigitale will be expanding its sphere of activities in the world of design, decoration and furnishing with the Macef+ project, the online version of the Macef Milano fair. This is the second stage of the company’s growth plan which started with the launch of its own technological platform in summer 2011, leading to the publication of almost 4,000 online stands.
“This important collaboration is further confirmation of the validity of our online fair concept” comments Francesco Bottigliero, CEO of FieraDigitale. “Digital technology is the main frontier of evolution in the fair business, thanks to the possibility of being able to revisit traditional fairs “anytime anywhere”, developing all the information and data that members of the trade have gathered on exhibitors and buyers online”.