Segis is furniture partner for interiors at Pitti Immagine

When design meets fashion

The partnership between Segis and Pitti Immagine represents an increasingly stronger link between fashion and true design in a new concept of contemporary lifestyle.
Segis is a brand known throughout Europe, and also in America and Asia, as a leader in the interior design sector, a manufacturer of articles that bring all the expectations and style from the world of fashion into rooms.
Lines, volumes and shapes come to life inside the Fortezza da Basso, thanks to clean-cut essential design, perfect for the Pitti Immagine layout.
No coincidence then that the mood and colours of the Segis pieces chosen to furnish these areas express the personality and energy that fashion transmits during the Florentine fashion week: clear plastic, aluminium and white for the Bar Area in the press room with Trono chairs by Sottsass Associati and Boom tables by UTS; pure red for the Management Area with Cosy sofa by Carlo Bimbi. Plus a Klein blue cloud with Playful sofas again by Carlo Bimbi and Meet Me small sofas by Bartoli Design.