DECODED FASHION GETS UNDERWAY

The Fashion Pitch finalists announced

Tomorrow, Tuesday 17 November and Wednesday 18 November e-PITTI.com is presenting the third edition of Decoded Fashion in Milan. Two days packed with content and e-networking at the first international summit dedicated to digital innovation in the fashion system. As per usual, the #DFMilan stage will host speakers from the world of fashion, retail and tech talking about “Bytes & Bricks: data, personalisation and influencers shaping the new retail”. 

As part of the summit, on Wednesday 18 November, announcement will be made of the winners in “The Fashion Pitch” contest. During the event, each start-up will present its project to the jury, comprising: Giusy Cannone, Managing Director Fashion Technology Accelerator; Davide Turco, Head of Atlante Ventures Fund Intesa Sanpaolo; Riccardo Sciutto, General Manager Hogan; Francesco Bottigliero, CEO e-PITTI.com.
 
The Prizes:
Fashion Technology Accelerator will donate 10,000 euros and an acceleration programme, entitled “Fast Growth”.
Hogan will offer the winning start-up the chance to present its business idea to the management at the company’s headquarters. 
Intesa Sanpaolo bank will give the winner direct access to the StartUp Initiative arena, the Group’s international acceleration platform dedicated to hi-tech start-ups, while those coming second and third will get the chance to take part in the training Boot Camp.
Pitti Immagine will host the top three at the next Pitti Uomo in Florence. Each start-up will be able to showcase its project in a dedicated space at this international-scope show.
 
Special prizes:
Facebook will offer one of the finalists the chance to access a special mentoring programme. 
Alberto D’Ottavi – Digital Fashion Innovator 2015 Award, recognition in memory of Alberto D’Ottavi, pioneer of digital transformation in Italy. The winning start-up will be selected by a special jury made up of digital directors from important fashion labels.
 
Updated info about the event can be found on line at milan.decodedfashion.com