Alberto Premi for MINI Urban Perspectives
At the next Fuorisalone in Milan a special capsule collection created by this young designer and inspired by the world of MINI
Winner of the 2014 edition of Who is on next? Uomo and Pitti Italics by Pitti Uomo 87, the shoe designer Alberto Premi also wins the MINI Fashion Award of the Pitti Immagine Loves MINI project for the discovery and support of emerging talents in the world of design.
Anders Warming, Head of MINI design, recognised in Alberto Premi’s creations an ability to combine the traditional function of footwear with unusual, contemporary details, qualities that perfectly match the philosophy of MINI, which has always championed innovation and technological research.
The result of this collaboration is a special capsule collection created by the young designer and inspired by the world of MINI: 8 models of unisex sneakers thought up for the globetrotter of the near future. Each piece is characterised by a combination of hi-tech materials and decisive colours, the true Premi trademark: carbon, laminate, photoluminescent crystal, PVC and neoprene teamed with the finest quality leathers.
This special collection by Alberto Premi for MINI will be presented at the upcoming Fuorisalone in Milan, running from 14 to 19 April 2015, at the Laboratorio Bergognone at 26 Via Bergognone, part of the “MINI Urban Perspectives” installation featuring creative dialogue between the car manufacturer and international design talents. Premi will also be the “Local Hero” of one of the talks scheduled during the week, held in the same location, on 16 April at 3.00 pm, where the young designer will explain his futuristic vision of fashion.