Superga® dresses the staff of the Pitti Immagine winter events
A partnership that has reached its fourth edition. Taking centre stage, a special sneaker created specifically for the three winter events
For the fourth consecutive edition, the Superga® brand will be on the feet of the entire staff of Pitti Immagine Uomo, Bimbo and Filati. The Research&Development Centre at Superga® - a historical Turin brand owned by BasicNet SpA, which in 1925 created the first tennis shoe in the world with a natural vulcanised rubber sole - has developed a black sneaker, the 2750 model, made from calfskin with the logo of each event printed on it.
And, in addition, this year Superga® will also be present at Pitti Uomo with the Q3Q4 A/W 2017 collection: the classic 2750 model comes in a variety of colours, materials and patterns.
A wide range of footwear with a special focus on new fabrics and graphics. During the event, the protagonists will also be all the new arrivals in the Superga Sport line, which already achieved great success during the last edition, with the launch of Superga® Sport Panatta.