“I want to open all Italian places of beauty to fashion, without the barriers of ideology or snobbism, because they are two pieces of our national identity and this is an ace up the sleeve of Italian fashion competitiveness”. These are the words of the Italian minister for Cultural heritage, Dario Franceschini, speaking in Florence at the inauguration of Pitti Immagine Uomo 89.
Culture and economic development, contemporary fashion and the culture of fashion, beauty, creativity and tourism: these are the main focal themes for inauguration of the 89th edition of Pitti Immagine Uomo, held today at Palazzo Vecchio in Florence, directed by the city’s mayor Dario Nardella. In addition to Andrea Cavicchi, president of the Florence Centre for Italian Fashion, and Gaetano Marzotto, president of Pitti Immagine, the inauguration also saw participation by the President of Tuscany, Enrico Rossi, the chairman of Sistema Moda Italia (Federation of Italian Textile and Fashion Enterprises) Claudio Marenzi and Roberto Luongo, director general of the ICE Agency for the promotion of Italian trade.
After references to Florence’s international role and upcoming investment in infrastructure (Nardella, Cavicchi) and the great economic and cultural value of Italian fashion (Marzotto, Marenzi), Minister Franceschini reiterated the need for “a pact between the world of fashion and the world of culture”. During his speech he announced collaboration and imminent signing of an agreement between the Uffizi Gallery Management and Pitti Immagine Discovery, the foundation comprising Pitti Immagine and the Florence Centre for Italian Fashion to support dialogue between fashion and the languages of contemporary culture and to enhance new generations in the system.
Details of this agreement, on which the Director of the Uffizi Galleries Eike Schmidt is working with his closest collaborators and the Pitti Immagine and Fondazione Discovery team, will be announced in the weeks to come. It aims to put in place a three-year programme for 2016-2018 of cultural exhibitions of contemporary fashion, to be held in the Palazzo Pitti museums, subject to the Palazzo’s ordinary museum and exhibition activity.
“This is a fundamental passage in relationships between our group and Italy’s national cultural and museum institutions”, comment both Cavicchi and Marzotto, “but above all it is excellent news for development prospects for a serious programme of fashion culture in Italy”.