The iconic Invicta Minisac celebrates Pitti Uomo and its Boom, Pitti Blooms theme

To live every journey as an adventure, without losing enthusiasm and desire for discovery. To have the courage to follow a dream and believe in an idea to the point where you will challenge conventions to make it happen. These are the qualities of the Invicta free spirit. The same spirit that launched the brand in 1906.

The Minisac is one of the brand’s backpacks that has become an icon of style and originality. Packable, lightweight and sturdy; it was created in 1970 a ski accessory. In the ’80s, its innovative and unmistakable design became the reference point for an entire generation, part of a true lifestyle choice that made its mark and earned it numerous citations in Italian design publications. Today the Minisac has had an aesthetic and functional overhaul, but its appeal has remained unchanged. 
 
The vibrant energy, surprising beauty of the flowers and the lively natural colours of Boom, Pitti Blooms have inspired a limited edition of the Invicta Minisac for Pitti Immagine, featuring a kaleidoscope floral print. The Invicta Minisac will be on sale from the 13th to the 19th June on the first floor of La Rinascente in Milan and in the special pop-up store for Pitti Uomo dedicated to the BOOM, PITTI BLOOMS capsule collection: accessories and basic pieces redesigned by the lifestyler Sergio Colantuoni with a completely new look.