Business of Fashion, April 4, 2016
The Power of Emotional Experiences
"There has been much hand-wringing about the fashion month just ended..." By Imran Amed
There has been much hand-wringing about the fashion month just ended. While the dominant topic was the rise of ‘fashion immediacy’ and direct-to-consumer shows, it’s pretty clear we are far from consensus on this issue. Indeed, after meeting with designers, chief executive officers, retailers, wholesalers and the fashion councils in Italy, France and the US, it’s pretty clear that the questions surrounding the fashion system and the role of shows will take some time — possibly several years — to sort themselves out. […] Walking into the Balenciaga showspace on Sunday morning, there was certainly a sense of anticipation about Demna Gvasalia’s debut for the storied house. Personally, I wondered whether he would be able to carve out a distinctive identity for Balenciaga, one that would be differentiated from the red-hot street-inflected aesthetic of Vetements and respectful of the architectural precision of Cristóbal Balenciaga.