One striking fact, when asking someone from one of the fashion schools to tell us about the work of the institute, is always the first, more general, answer. “We are able to meet any student needs.” But what does that actually mean? What makes Bunka Fashion College stand out from other international fashion schools, Vice President Aihara? “Students who have an in-depth understanding of the fashion industry will certainly be able to enter this sector with a broader view. This is our main objective. The four specialisations offered by the school (Fashion Creation Department, Fashion Technology Department, Fashion Marketing and Distribution Department, Fashion Accessories and Textiles Department) cover all possible categories of work in the fashion industry. And without doubt, both theory and practice are important in this field.
To fully explore the potential of patterns and fabrics, students must search for their own aesthetics, coming up with completely individual creations. Nevertheless, nowadays, it is not enough to rely on creation alone. You need to maintain a balance between the needs of the consumer and the work of the industry, at the same time promoting the emergence of new designers who are also entrepreneurs.
Tailoring classes form part of every course, even in marketing and distribution, for example. This is because we believe it is crucial to understand the creation of a piece of clothing and the structure of the human body, in the same way that it is important to grasp the technical stages of the creative process,” explains Vice President Aihara. There is a great focus, in fact, on the value of understanding anatomy and human forms, and it is no coincidence that every year, the Institute measures its student to create mannequins that offer an aesthetic representation of their average build.
And customising tools is a very important value: “Our Institute has its own textbooks. – she continues – We are the ones who create the texts that we then use during classes, designed specifically for teaching and also translated into English and Chinese. And we boast 50 original publications covering 43 different subjects. As when teaching tailoring, we put the same effort into teaching the principles and theory of business. Our aim is to teach students how to make money by selling garments created by designers, without losing sight of consumer requests.”