January 7, 2016

Pitti Immagine launches new Tutorship program for young talent

"Talking about youngsters sometimes sounds like a marketing ploy without any real investment [...] Pitti Immagine can insert this activity as part of a mission" [...] by Stephen Garner

Pitti Immagine has launched a new Tutorship Management Team, [...] The team, headed by Riccardo Vannetti, will primarily deal with brand development, such as sourcing partners for production, representation and distribution; support for collection concept; consulting on commercial and promotional strategies and also on image and communications. […] “Talking about youngsters sometimes sounds like a marketing ploy without any real investment,said Raffaello Napoleone, the company’s CEO. “Pitti Immagine can believably insert this activity as part of a mission, in a spirit of service to the system, which for over sixty years has focused on promotion of Made in Italy worldwide, gradually discovering new companies and new talents, and always prioritizing selection and guardianship...

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