5 questions about TUTORSHIP

What does Tutorship for fashion designers consist of?

Everything that could possibly aid, accompany and guide talented designers in their professional career: help looking for manufacturing, representation and distribution partners; assistance in collection concept creation; consulting as regards commercial, promotional, image and communication strategies. In other words: brand development. But this help can and should also extend to the professional side of the designer’s career: assistance in looking for advice and quality partnerships within well-formed, organised companies and brands.
Why is Pitti Immagine investing in Tutorship?
For several years now, the promotion and development of talented designers has established itself as an essential element in any fashion event at international level, a key competitive lever. Strengthening the relationship with the new generations, working in greater depth with creatives that are already part of the system, also with a medium- to long-term perspective, means consolidating and enriching the role played by Pitti Immagine as an international platform/hub.
A head-hunting activity then?
No, head-hunting work is requested and paid for by companies looking for creatives to employ in their offices. Here, the relationship is reversed, as Pitti’s investment is in designers, but Tutorship is naturally open to dialogue with companies and the best head-hunting agencies.
What makes the Pitti Immagine Tutorship programme stand out?
We first need to remember that Pitti Immagine – whose shows and events have become a reference point for the entire international fashion industry – is a limited company which, according to its articles of association, pursues objectives of collective interest. For this reason, its profits are not distributed but rather reinvested in activities serving the fashion system: promotion and communication, fashion culture, research and training, a focus on the younger generations and more. The work of Tutorship will therefore be based on these criteria, for example with a charging policy studied on a case by case basis, clear, flexible contracts, management of relationships with designers in a way which favours consolidation, which is not crushed in an attempt to seek short-term benefits. The aim of Pitti Immagine is to put the skills and creative abilities of designers at the heart of the fashion system, to facilitate the quality of development of the latter, to create greater added value.
Who is the Pitti Immagine service aimed at?
At all fashion designers regardless of age, gender, nationality or place of residence. Menswear, womenswear, accessories and more: there will be total openness, filtered, however, by a curatorial approach that will also involve selection. As occurs in the other Pitti Immagine business areas.