"... in the recent years we have also seen the birth of a community of fashion designers who are emerging both with their own independent brands and at the creative helm of leading fashion houses. A new generation that is rewriting the language of Italian fashion, to which Pitti Immagine and the Pitti Discovery Foundation are seeking to give concrete support in the line with their vocation to promote designers who demonstrate ability and value". Raffaello Napoleone, CEO of Pitti Immagine