Eleanor McDonald wins ITS 2018 and Pitti Tutorship is offering her a very special mentorship

On Wednesday 27 June, Magazzino 42 at the Maritime Station in Trieste was the setting for ITS (International Talent Support), the competition for young international designers founded in 2002 by Barbara Franchin, which has become one of the most important contests and platforms for launching new talents.
During the fashion show, the thirty finalists’ creations selected from the 900 portfolios received, battled for the award. The prestigious ITS prize went to the British designer Eleanor McDonald who impressed the jury with the balance of proportions and the wearability of her menswear collection’s garments.
Pitti Immagine contributed to this edition of the competition through the Tutorship division, a platform that accompanies and guides talented designers on their professional journey, which is offering Eleanor a 12-month mentorship. At the end of the experience, the winner will have the opportunity to present a capsule collection in Florence, at the January 2019 edition of Pitti Uomo.

For me, fashion is something functional. This is what sets it apart from art. It must be fantastic, but wearable. I like the details, the construction and above all the effect that the garment forms while moving. It must be able to leave the person completely free,” explains the designer, who particularly appreciates “timeless pieces, like those by Jil Sander.