PITTI IMMAGINE PRESENTS

ITALIAN EYES REMIX IN ISTANBUL

A SPECIAL EDITION OF THE EXHIBIT WILL OPEN AT HARVEY NICHOLS, ON THE OCCASION OF THE ITALIAN STYLE EVENT.

The Harvey Nicohols invitation to take Lo sguardo italiano to Istanbul is yet another way in which Pitti Immagine promotes Italian culture around the world. Pitti Immagine exports its programs related to the culture of fashion and how that impacts the contemporary, and at the same time Pitti continues its strategy of promoting Made in Italy and the Italian excellence throughout the world.

Lo sguardo italiano is landing in Istanbul thanks to a partnership agreement between Pitti Discovery and Harvey Nichols and the cooperation of ICE – the Italian Foreign Trade Commission.

Lo sguardo italiano is an exhibition/installation and a book which for the first time has given appropriate emphasis to the most interesting protagonists of Italian fashion photography. At the same time it is a journey, which through the shots by great names such as Ugo Mulas, Mario Sorrenti, Oliviero Toscani and Paolo Roversi reconstructs the evolution of Italian fashion and lifestyle in the last fifty years.