"We are very pleased with how the first @TasteLounge turned out”, says Raffaello Napoleone, CEO of Pitti Immagine – “and mainly for our partners Richard Ginori who are refreshing their very high quality manufacturing tradition.

Pitti Immagine created and accepted the challenge of combining a unique  ‘outside the fair’ event in a single space with a unique offer of relaxation and entertainment which, in turn, could reference the Florence experience of Taste our event dedicated to Italian gastronomic excellence. Call it co-branding meant for the Salone del Mobile’s connoisseurs and casual visitors.

We believed in it and we succeeded, thanks to the project developed by Paola Navone and her interpretation of Ginori porcelain. Soon we will get to work on thinking about the partner firm – and product – for the next @TasteLounge in 2010 ". Richard Ginori @ Taste Lounge  is the fruit of the cooperation between Richard Ginori 1735 and Pitti Immagine, two prestigious names in Italian excellence with a definite, international  vocation for style and design.

Photographer: Enrico Conti.

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