Pitti Immagine created and accepted the challenge of combining a unique  ‘outside the fair’ event in a single space with a unique offer of relaxation and entertainment which, in turn, could reference the Florence experience of Taste our event dedicated to Italian gastronomic excellence.

Giambattista Valli is going to be the special guest at the third edition of Pitti W_Woman Precollection, the Pitti Immagine project dedicated to women’s fashion pre-collections. On the evening of Thursday, 15 January, the extraordinary Salone dei Cinquecento in Palazzo Vecchio will be the setting for an elegant, exclusive event stage for the preview showing of his 2009-2010 fall/winter pre-collection.

The Fondazione Pitti Discovery presents WORKWEAR - LAVORO MODA SEDUZIONE (SEDUCTIVE WORK FASHIONS), an exhibition curated by Oliviero Toscani with La Sterpaia, Bottega dell’Arte della Comunicazione and Olivier Saillard curator of the Musée des Arts Decoratifs - Paris. The exhibition will open on 13 January 2009, at the Stazione Leopolda in Florence, on the occasion of the 75th edition of Pitti Immagine Uomo.