Pitti Immagine presents

NEW VIEW

NEW VIEW: NEW ENTRIES CONFIRM THE SUCCESS OF THE SECTION DEVOTED TO AVANT-GARDE CHILDREN'S WEAR

Thirty-four new entries and expanded – actually doubled – exhibition space that now includes the Sala Alfa as well as Hall M, prove that New View is an enduring success. This section of Pitti Immagine Bimbo showcases independent firms specializing in research collections for a consumer who chooses niche brands and is happy to experiment with new looks and concepts.
New View presents contemporary developments in the concept of childhood and the child's identity through a selection of distinct looks that share a commitment to individualistic styling and quality esthetic content.

The names and numbers 
The names are mainly from abroad and from all over the world - France, Belgium, United States, Germany, Spain, Sweden, Denmark, Holland and Italy – a fact that confirms the spread of a market phenomenon aimed at supporting local traditions and individual identities. And Pitti Immagine Bimbo translates this into reality by noting and anticipating the desires of a new audience that wants an unconventional highly developed look.

Approximately 67% of the 84 names at this edition are from abroad.
New View takes up roughly 2.500 sq. meters in Hall M and the Sala Alfa in the Main Pavilion.

34  new entries: 
0+0, A Bonne Ecole, Adf bébé design collection, Ang Un Bebè, Back Alley, Boohomes, Chupeta, Dadà Creative Kids, Dimani Domani, Elfen Couture, Hippy Happy Yuppy Boo, I Love Gorgeous, , Inge Van Den Broeck, Jil & Sil, Les Demoiselles Du Louvre, Lili And The Funky Boys, Lilipiken Barcelona, Little Linens, Loica Bonini, M et Moi, Miriam Ocariz, Monamici, Nana Ki, Natural Boo, Nine Et Celeste, Norma B., P.Eisenherz, Paradis Blanc, Romeo & Julieta, Sole A Pois, Strawberry & Cream, Swart, Trumpette, Vintage Kit.

The brands you know: 
0039Italy, Album Di Famiglia, Anne Kurris, Bambam, Bébé Parfumé, Bellini Kids, Blutuja, Bobux, Bonnie Baby, bonnieyoung, Caramel Baby & Child, Cashmirino, Coqui', Dino E Lucia, Dou Uod prod. e distr. da Camac, Frenchy Yummy, Gaia, Gold, Le Marchand D' Etoile, Lignenoire Enfant, Lola Coquelicot, Maan, Malvi & Co, Mami-Kids Italian Linens, Marucho, Max & Lola, Mini A Ture, Minimu', Moe, Moleke, Mosquito En Alaska, Nini, Noa Noa Miniature, Olive, Oona L' Ourse - Roberta Bacarelli, Oscar Et Valentine, Pantuf, Paperuga, Petit Nord, Portami Con Te, Rita Co Rita, Rose & Theo, Sara Rotta Loria, Simple Kids, Sweet Liza By Liza Korn, Tammy  Donohoe'S, Troizenfants, Tuss, Tzawa, Zorra.

The new setting 
The new setting for New View is by Logica-Architettura, Carolina Nisivoccia and Riccardo Salvi, who have already done creative projects for big names in fashion and design. La Vispa Teresa, and Italy nursery rhyme is the inspiration for the area where three-dimensionality is expressed by three different shades of green covering the floors and walls, crowded with butterflies of every colors, shape and size. It is a special place, suspended in time and fantastically childlike with butterfly-lighting fixtures and round seats that magically crop up from the floor as the colorful butterflies flit by. 

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