The 61st edition of ModaPrima, the international exhibition of fashion and accessory collections for department stores, the large-scale retail trade, chain stores, importers and wholesalers, will be held from 26th – 28th November. 

After the successful debut of the last edition, ModaPrima is back with Fashion Cube, the trend area dedicated to fashions for autumn-winter 2007-2008.

An important research-book about the fashion industry is presented at the Milan fair

The first edition produced by Pitti Immagine lays the foundations for the event's revival. Over three working days, the event, held in the FMC areas of fieramilanocity, showcased 129 fashion and accessories collections for spring/summer 2007, as well as flashes of the fall/winter 2006/2007 collections.

129 collections for Spring/Summer 2007 are presented in an absolute preview, with flashes on the Fall/Winter 2006/2007 collections from companies that are expert in producing private labels and ready-to-wear. These are companies that are capable of providing fashion in line with the most cutting edge trends, as well as the scheduled fashion that is traditionally exhibited at the fair.

General information.

Fashion Cube is the major new addition to the sixtieth ModaPrima fair. The curtain will rise on a special exhibition project put together by Sergio Colantuoni, one of Italy’s most eclectic fashion editors. It allows visitors to ModaPrima to get their bearings immediately, through the high-impact displays on trends and inspirations for next season’s fashion.