touchneozonecloudnine

PITTI IMMAGINE ANNOUNCES NEW LOCATION FOR ITS WOMEN’S FASHION FAIRS IN MILAN 

The next fair, “Touch!, neoZone and cloudnine” (1 - 3 March 2009) will open in a new location: in the sophisticated and design showcase surroundings of the NHOW Hotel at N°35 Via Tortona. This is in addition to the location that we already know and love - Padiglione Visconti at N° 58 Via Tortona.

“We believe that investing in the Via Tortona area is very important– explains Agostino Poletto, Vice-General Director of Pitti Immagine – because today it is the centre for creativity and research in women’s apparel during Milan Fashion Week. This is why we have chosen a new location: the NHOW Hotel is a perfect example of contemporary design with a sophisticated allure that we think can make a strong contribution to represent the stylistic identity of our collections in an even better way. Its proximity to Padiglione Visconti, just a few metres away, will be an advantage in the future, to increase the synergy between fairs and to allow our international buyers to visit them in the best possible conditions”.