Uomo

CORNELIANI, SPECIAL GUEST AT PITTI UOMO 77
IN FLORENCE FROM 12 TO 15 JANUARY 2010

Pitti Immagine Uomo is definitely the trade fair that launches the international fashion season. And this edition’s special event will be a thrilling fashion show, the first by Corneliani, the Mantua based firm that has been presenting its collections here in Florence since 1976 and is one of the stars on the Italian men’s fashion scene.

Versatility – the fair itself, special projects, special guests, etc. - and the possibility of concentrating on a group of quality events is the specific and unique feature of what Pitti Uomo has become: a real fashion week in every sense of the term.  

The Corneliani show at Pitti Uomo will open a series of events featuring the big international names in men’s fashions and elegance, the companies that have long represented quality, excellence, product culture and choose Florence as the venue for showing their collections to the international press and top buyers.

Corneliani will present the most glamorous side of sartorial tradition in a fantastic setting created in cooperation with Etienne Russo, at the Stazione Leopolda. The focus will be on the Italian – entrepreneurial and stylistic – way of creating fashions and bringing excellence onto international markets.

“We are very happy that Corneliani is the special guest at this Pitti Uomo”, says Raffaello Napoleone, CEO of Pitti Immagine “because, over the years the Corneliani style has made a determining contribution to Pitti Uomo’s worldwide success. The event we have planned together, a significant joint investment, it is also a tribute to the manufacturing and fashion design traditions  that define the greatness of Made in Italy around the world”.    

“Florence is a special place for us”, adds Cavaliere del Lavoro Carlalberto Corneliani, the company’s President and CEO, “it obviously has great significance for the history and success of Corneliani which recently celebrated 50 years of business in the city.  We have been invited to appear on the Pitti catwalk in 2010, this represents a new way to display our style which will increase the fascination with our brand in the imagination of our clients”.

THE CORNELIANI GROUP

The story began in the 1930s, but it was not until 1958 that Claudio and Carlalberto founded the Mantua company that has grown into one of the big players on the international fashion scene. Corneliani is distinguished by tradition and quality which, combined with the brand’s modernity, make it a landmark in men’s fashions worldwide.
For more than half a century, with its wealth of sartorial wisdom, Corneliani has been combining cutting edge technology with research and design to create icons of good taste. And, it has all been made possible by a strategy that blends corporate skills into a family business making Corneliani one of the keystones of the men’s luxury fashion market, and is now directing the company towards new, broader horizons.