The new Mr. Nils collection produced by Mabro in cooperation with designer Lars Nilsson will be making its international debut at Pitti Uomo 77.

The Museo Marino Marini will be the setting for the presentation of the new brand’s F/W 2010 collection, entirely Made in Italy – mostly at the Mabro plant – on 12 January 2010.

Together with Alessandro Giudice, CEO of Mabro and Giovanni Pugliese the Mr. Nils CEO, Lars Nilsson has created a collection that includes sportswear and dress clothes, complete with footwear and accessories. The new brand’s development plans call for selling the merchandise in specialty and department stores on the world’s main markets.

“We are very happy and enthusiastic about this exciting project”, said Lars Nilsson. With better and greater production capacity at my disposal, I will try to build a modern and accessible luxury brand, making Mr. Nils a name that is known and distributed around the world”.

"Lars Nilsson’s proven experience in luxury fashion, along with his skills and acumen are the perfect match for Mabro’s technical know-how and traditions. By combining his talents with our skill we have everything you need to create a truly unique brand with great long-term potential”, says Alessandro Giudice.