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NEW BEAT(S): THE NEW NAMES IN NEW FASHIONS IN A MEDITERRANEAN COURTYARD

“CORTE”, the new setting 
Corte is the title-concept for this edition of New Beat(s), created by designer Ilaria Marelli. With the bright whites and blues of Portuguese azulejos she has transformed the Lyceum's main entrance, central hallway and classrooms into a series of Mediterranean courtyards celebrating also the two-tones of Greek houses, outdoor spaces, wishing wells and the orange and agave groves of Southern Italy. The focus is on fashions by young brands from all over the world – from Finland to Japan.

The  15 collections at New Beat(s):

Ansiro(Italy) 
Three styles and fits and nine different colors for a line of unisex jackets made of versatile wool cloth enhanced with detachable fur collars. Black, gray, yellow and electric blue are the dominant colors alongside of checks.

Dude & Dudette(Italy) 
A slim fit for the nerd who dresses like a dandy: body-hugging clothes made of comfort materials such as micro-modal or high twist cottons. The key items include: the unlined, houndstooth "Dandy" jacket that speaks to the British look of the 1980s, the "Delicious chocolate" t-shirt with retro serigraph prints and the "Nerd" cardigan with faded, vintage-look buttons.

Hevea(Japan) 
Ecological bags made of the innovative material called Hevea.  And Heavea is also the name of the Japanese brand that is showing within the context of Pitti Uomo for the very first time ever after more than a decade dedicated to developing accessory collections made of recycled tires. The key items in the collection are the Boston bag, the business bag, the tote bag and the swallow shoulder bag.

Leo Macina(Italy) 
The season's key item is the glamshirt: t-shirts with unique cuts, unusual prints, colorful nylon detailing on the sleeves and back – all hand finished and made of high quality cotton. The glamshirts come in a milk carton-like package complete with handles. The collection includes beach towels, swimwear, polos and sweatshirts.

Lino e Maia(Italy)
Here the t-shirt with witty graphics inspired by comics is the brand's single product. Two little pigs, Lino and Maia, are the main characters in a series of episodes based on fairytales or cartoon films. The collection is available in 10 basic colors.

Makin Jan Ma (Great Britain) 
Makin writes stories and scripts and creates costumes for the characters. Then, starting from this basis, he makes short and feature films in which each actor wears clothes designed specifically for him. It is a conceptual vision and a project that combines art with signature fashions by this young Japanese designer.

Massi Concept (Italy)
The suitcase, symbol of both the real and virtual trip is the protagonist of the prints and packaging for a collection of men's underwear with a fun, fashion imprint. The color palette, too, is striking with bright colors and fluo shades. 

Maurizio Miri(Italy) 
Sir Willy and Sir Edward are jeans that go through 5 very sophisticated wash processes: jewel, seventy, dirty, precious and supreme. Resin-coatings, finishes, jewel buttons and hand refined fabrics make these trousers perfect for any occasion. The collection also features a selection of sweaters and shirts with catchy names: Mr. George and Mr. Henry, Queen Sophie and Queen Victoria.

Minimum(Denmark) 
A fashion- and future-conscious interpretation of the Northern European total look matrix: denim, outerwear, knits and suits with a contemporary twist. This Danish brand will be showing items from both the men's and women's collections at New Beat(s).

Ospop(U.S.A.) 
For over fifty years, these sneakers were the Chinese work shoe par excellence, worn by factory workers and miners. Now, these canvas shoes with rubber soles that were first created not far from the Shoaling Temple – home of Kung Fu are making their international debut and their success is already guaranteed. 

S.P. Selection(Great Britain) 
S.P. Selection offers a concentrate of simplicity and sophistication with a group of garments from the first collection by Sartoria Privata, the label founded by Andrea Libardo, a young Italian with a passion for Made in Italy clothing who lives in London. 

Sartoria Privata(Great Britain) 
A super-soft 170 cotton that feels great on the skin, identical slim-fits for men and women, Tahiti mother-of-pear buttons, and detachable-matchable collars: a capsule description of the shirts by Sartoria Privata – a genuine Made in Italy label. 

Quatha(Australia) The urban chic collection from Melbourne is clean, minimalist and can adapt to abrupt weather changes. Quatha uses Newool™, the new fresh, "breathing", elastic and 100% natural “next to skin concept” fabric that keeps body temperature constant. All the garments are totally carbon-free: the brand repays the carbon dioxide produced by its manufacturing process with its commitment to reforestation.  

Ulmanen(Finland) 
Ergonomic shapes for free time and outdoor sports and a limited edition are the features of this first eyewear collection by Ulmanen, a Finnish industrial design studio.

Unconventional p.u.b.(Italy) 
This self-defined politically incorrect brand is devoted to "men of peace and their kisses" because "a kiss contains everything, light and shadow, love and betrayal." The collection consists of cashmere sweaters and hooded sweaters with ironic prints: soldiers, heroes, astronauts, mythological figures and dictators.

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