Cottweiler for Reebok
Designer Project

Museo Marino Marini

COTTWEILER For REEBOK è il Designer Project di Pitti Uomo 91.
Leader globale nel settore fitness, Reebok presenta la sua prima collaborazione con l’innovativo duo di designer britannici Cottweiler, con una collezione di abbigliamento, calzature e accessori per l’autunno-inverno 2017. La collezione sarà presentata in anteprima assoluta a Pitti Uomo 91, con un evento speciale al Museo Marino Marini.
La capsule collection incarna il DNA di entrambi i brand, fondendo l'heritage tecnico e culturale di Reebok con la visione unica dello stile di Cottweiler.
Brand fondato da Ben Cottrell e Matthew Dainty, Cottweiler è noto per aver superato i confini tra alta moda e sportswear, ottenendo il costante plauso da parte degli addetti ai lavori.
Per la stagione FW 2017 la collezione COTTWEILER For REEBOK combina tessuti altamente tecnici, dando vita a capi senza tempo ma all’avanguardia, che segnano un’evoluzione del concetto di sportswear, dove design e funzionalità diventano elementi chiave. Ispirati da un approccio olistico tipico dello sport riabilitativo, i capi sono realizzati con tecniche di lavorazione e tessuti che hanno un effetto terapeutico sul corpo.
Thanks to:
Conterio & Co. Italkali
Sicilian Rock Salt originates from ancient mines and reaches the light through tunnels situated more than 100 meters below ground level dug into rock salt. It dates back to six million years and is the result of a very slow, natural and integral crystallization, of an ancient uncontaminated Mediterranean Sea. It was formed during the Messinian geological era in which the Mediterranean Basin went into a cycle of dessication, because of the closure of the Strait of Gibraltar, characterized by a succession of desiccations and long periods of hypersalinity. A great flood brought back the sea after thousands of years and Sicily found itself lying on deposits of pure salt. Selected pure crystals, created by mother nature. This pure salt is harvested and milled only with mechanical processes, without any refining process or chemical treatment, that’s why it preserves all its original natural properties. It’s natural inner energy makes it perfect for halotherapy, detoxication and body care while purifying the air. 
Zerobody & NU RELAX: Brain wellness at zero gravity.
Zerobody by Starpool is the bed for dry floating that represents the latest generation and design (Christian Mino): it eliminates the body weight, offering all the benefits of an immersion tub without having to get wet. Zerobody wraps the body in a heated water mattress, giving a feeling of being suspended and floating: a multi-platform project that combines wellness and neuroscience for effective mental training. The dry floating experience on the Zerobody couch complements the effects of a veritable “personal brainer”, a programme of six guided meditative paths, all scientifically tested and available on the Nu Relax app.
The Library of Fragrance
Originally established in 1996, The Library of Fragrance set out to create fragrances that captured all the scents that surround us every day, but are too often under appreciated in our busy, pressured, multi-tasking world. Gathering a loyal cult following, the concept soon expanded to include an even broader range of olifactory experiences.