ALYX announces the launch of the collaboration with Vans
The american lifestyle brand Alyx announces the launch of the collaboration with Vans.
The SS17 collection features three classic styles - the OG Sk8-Hi, the OG Authentic, and the OG Style 36 - each in two color ways. All styles are unisex.
Matthew Williams, Creative Director and Designer of ALYX, and Rian Pozzebon, Vans Footwear Design Director - Lifestyle, worked together in a very collaborative fashion on brainstorming and selecting colors and styles for the shoes.
The silhouettes are popular, pre-existing Vans styles that have been updated with several ALYX details including ALYX's signature lighter caps; lurex laces; and logos on the shoe lace tips, tongue label, and back of the rubber heels. Additionally, the soles of the Authentics are branded with a repeating ALYX graphic.
The collection is available now at Opening Ceremony. Additional retailers and alyxstudio.com will have the collection available the week of May 22.
About ALYX and Matthew Williams:
Raised in California, Chicago-born creative director Matthew M. Williams has worked with top talents from the worlds of art, music, and fashion throughout his decade-long career, shaping a refined aesthetic universe grounded in street culture. His discerning eye and dynamic work ethic has shaped visual projects through print, digital, and live experiences with British photographer Nick Knight.
A keen interest in the creative process of fashion has led William towards extensive research and development into garment construction and a greater fashion philosophy to present ALYX. The comprehensive ready-to-wear and accessories collection harnesses inspiration from his California youth and global urban subcultures, fused with William's experience within the entertainment industry to inform a unique insider perspective.