Tokyo-based designer Ino Masayuki was crowned the winner of the French conglomerate’s fashion award, while Rok Hwang was awarded the creative prize after five months and three selection rounds.

The Japanese gender-fluid streetwear label, known for its innovate textile-designs and way of merchandising product, was praised by judges for its approach to texture and its humorous designs. The brand was founded in 2012 and shows during Tokyo Fashion Week. It currently has 25 global stockists including Dover Street Market and 10 Corso Como. Ino himself was born in Gunma province in 1979 and graduated from Tokyo Mode Academy School and has experience working for Miharayasuhiro as shoe and accessory design chief.

The label will receive a €300,000 grant and a year-long mentorship from executives at the French luxury conglomerate.

A runner-up Special Prize was also awarded to Korean-born designer Rok Hwang, whose London-based womenswear label is characterised by his elegant, adaptable garments which play with the contrast between femininity and masculinity. The label, now only in its third season, already has over 100 stockists including L'eclaireur, Lane Crawford and KM20.
He received a grant of €150,000 and year-long mentorship from the LVMH group.