Pitti Immagine presents


A long weekend dedicated to wine, art and architecture

Stazione Leopolda

From Thursday 20 October through Sunday 23 October, Pitti Immagine will present and sponsor a long weekend at the Stazione Leopolda in Florence dedicated to wine, art and architecture. It will be an agenda of four events involving a multiplicity of subjects all aimed at valorizing outstanding industries and excellent made in Italy products.

Pitti Immagine creates events and seeks partners to broaden its field of activities. In recent years, the wine-food industry has offered various opportunities for furthering this strategy. The goal is to promote quality events in Florence that are consistent with the style, languages and culture which distinguish the company: they represent an excellent vehicle for promoting Italian goods throughout the world. 
The four events on the weekend’s calendar are:

- Thursday, 20 October, 11:00 a.m., the presentation of the wine guide Vini d’Italia 2006 published byL’Espresso, with a tasting session and awards for the 126 best Italian wines in the following categories: sparkling, white, red and sweet. For the third year in a row, thanks also to the cooperation of the Florence Chamber of Commerce, the Stazione Leopolda will be hosting this event that offers a rigorous selection of the finest Italian wines and winemakers (by invitation). In the nave, where the tasting session will be held, nine firms (L’Atelier du Vin, Giuliana Cesari, Refrigenio, Built NY, Caterina De Renzis, Enomatic, Gift Company Italy, Screwpull, Le Nez du Vin, Movimento Turismo del Vino) will be featuring accessories, curiosities and items related to the winemaking industry.

- Also on Thursday, 20 October, 3:00 p.m., the second edition of the auction of fine and collector winesorganized by the famous Florentine auction house Pandolfini. About 150 lots of Italian (the greatest Tuscan) and French (including Sauternes and fine reds from Bordeaux and Burgundy) wines will be sold (by invitation).

- From Friday 21 to Sunday 23 October, the Stazione Leopolda will host Vinar, a multi-sensory exhibition of wine, art and architecture: concept by Federico Motta Editore and Pitti Immagine, sponsored by the Centro di Firenze per la Moda Italiana, with the cooperation of the Florence Chamber of Commerce. The settings, created by Archea Associati and Agnese Mazzei will recreate the atmospheres, fragrances and colors of wine cellars and the world of wine. Vinar will be presented in a multi-segmented circle: at the entrance a bookshop devoted entirely to books about wine and related topics, then a long row of barriques surmounted by luminous cylinders will lead to the tasting area. In the Alcatraz section of the Stazione Leopolda, the Greek artist Dimitris Kozaris will be showing a montage of film clips on wine; the next segment will be a multi-sensory installation by Paolo Fiumi portraying the wine experience through all five senses. And the circle concludes with two big screens showing images of 30 designer cellars built between 1990 and 2005.
The opening is scheduled for 20 October at 8:30 p.m. (by invitation), and the exhibition will be open to the public from 12:00 noon to 10:00 p.m. starting the next day.

Diatribe Minime will be held each day, from 21 to 23 October, at 6:30 p.m. These are three meetings – open to the public – with three great architects who will talk about their relationships with the world of wine, with emphasis on the “designer cellars” phenomenon – that is the world’s most famous architects who are designing and creating the new cathedrals of wine.
Friday 21 6.30 pm “In vino Veritas
Predrag Matvejevic', Nathalie Grenon, Piero Sartogo
Coordinator: Marco Casamonti
Saturday 22 6.30 pm “Vino come desiderio
Giacomo Bersanetti, Cleto Munari, David Palterer
Coordinator: Marco Casamonti
Sunday 23 6.30 pm “Architetture dei sensi
Mathias Klotz, Giovanni Leoni

This weekend’s agenda will also herald Taste, a new event dedicated to the cultural and biological diversity of foods to be held at the Stazione Leopolda from 18 to 20 March 2006.

Once again, the Stazione Leopolda – a highly versatile exhibition venue, will be making itself seen as the ideal place for prestigious events with high communications content. This fascinating piece of architecture with its naves and open spaces is transformed for each occasion by and for the creativity and imagination of the organizers.