Pitti Bimbo 78 will host the first edition of the reality game “Mamma mi vesto da me" (Mum, I’ll choose what to wear), held in the Magazzini del Teatro at the Fortezza da Basso. Thought up by the fashion photographer Stefano Bidini and produced by Plus Production in Milan, the format will see children as the real live stars of childrenswear fashion thanks to multi-media story telling.
Six little boys and girls aged 5 to 8, will be allowed to choose from a selection of clothes provided by the best-known exhibitors at Pitti Bimbo, totally free to create their very own outfits without any help from adults. There will also be fashion sector experts on hand, together with a make-up artists and a hair stylist, at the beck and call of the young models, ready to guide them in finding the look best suited to their taste and individual personalities. An absolutely original way of interpreting kids’ fashion through the eyes of the wearers: no longer “mini” models, this time they are little interpreters with well-defined tastes and desires, the young stars of a photo shoot. Meanwhile, in a true change of roles, their mothers will be playing with their childhood icons, busy dressing Barbie dolls, in collaboration with Mattel.
The event sees media partnership with the web magazine pourfemme.it;
Organised by Chrysalis Events in Milan.