Silvian Heach Kids @ Pitti Bimbo 80

With the charity event “Change in a book”

Fortezza da Basso

At Pitti Bimbo 80, from 10 am on 23 January 2015 at the stand in Le Grotte, Silvian Heach Kids will be hosting the charity event “Change in a book” promoted by Gruppo Arav in partnership with the international NPO Plain Ink.

The kidswear brand – which at Pitti Bimbo 80 will be presenting the boys’ and girls’ FW 15-16 collections inspired by the “street games” that marked our childhood, as well as the denim capsule collection To Spin – wanted to consolidate its partnership with the international NPO Plain Ink and its founder Selene Biffi, who has dedicated herself for years to helping children and communities to find their own local development model, through books, education and group participation.

The special guest will be Isabella Ferrari, who will be flanking Mena Marano, CEO of Gruppo Arav, Selene Biffi, founder of the Plain Ink Association and Flavio Biloslavo in presenting the project. The goal of “Change in a Book” is to create new opportunities for growth and knowledge for less fortunate children, starting with the area of Nola (Naples), to then expand to other areas.