Simonetta with “Let the journey begin”, the film that celebrates 40 years at Pitti Bimbo


Let the journey beginis a film produced by Pitti Immagine for Simonetta to celebrate a special birthday: 40 years at Pitti Bimbo, an attendance record that dates back to the first edition and has never seen an interruption.

Founded in the fifties, Simonetta is today an important Limited Company, focused on international markets while remaining loyal to a family-run industrial model that is decidedly Italian. Over time, the Simonetta brand has seen the addition of important licences, with the Roberto Cavalli Junior and Fay Junior lines, and a strategic agreement with the LVMH group for the FENDI KIDS collection.

In the film, produced by Aria to a script by Pitti Immagine, Simonetta becomes a character: she comes alive and takes a little girl by the hand into a reality made up of tangibility but also magic. They are enchanted, curious eyes, with a desire to know, discover, travel and fly through each and every theme in the collections, all sharing just one expedient – sensitivity.