GUESS KIDS AT PITTI BIMBO
WITH A LIVE STREET ART PERFORMANCE
BY CENTO CANESIO
Padiglione delle Ghiaia, Stand 6-20
New York atmospheres for the GUESS stand, which will host a special live street art performance along with a unique customization bar.
The GUESS stand at Pitti Bimbo reveals a strong American influence.
A corner of New York in Florence, part of the 100 sqm stand will reproduce a basketball court surrounded by typical iron fencing, and will be comprised of vintage furniture inspired by American-style college locker rooms, with a highly evocative overall effect. In a separate section, visitors are catapulted into a Brooklyn-style dimension, reflecting the New York borough's status as a beacon of design, pop art and fashion.
Street artist Cento Canesio will enliven the stand with his cheerful, idiosyncratic art marked by a contemporary urban flavor. Cento Canesio will inaugurate the stand on January 19th, from 10:30 am, with a live painting session, which will see him engaged in the creation, before the visitors’ very own eyes, of an exclusive mural on the wall of the basketball court. On this occasion, buyers, GUESS guests and the press will be able to indulge in the double pleasure of witnessing a live art performance while sampling delicious street food in true American style.
But that’s not all. The GUESS design team will be on hand at a special customization bar to help visitors personalise their garments, or giveaway GUESS denim bags and t-shirts, with studs, patches, glitter and sequins, to create one-off, bespoke pieces and give your denim jackets and jeans a new lease on life.