Central Pavilion, Top Floor

On the occasion of its fifth anniversary, Hooligans, the American magazine for kids that showcases fashion, art, design and culture, returns to Pitti Bimbo with an exhibition that explores the 5 senses. Tasting, touching, seeing, hearing and smelling everything that makes hearts beat.  An interactive wall with an editorial by Claus Troelsgaard will present the products selected by the fair and linked to each sense. The first Hooligans Heartbeat award will be assigned to the brand that awakens the senses and makes hearts beat.
The exhibition curated by Hooligans magazine will be open for the entire duration of Pitti Bimbo, from 16 to 18 January, on the top floor of the Main Pavilion.
Art Direction and styling by Natasscha Girelli