Pitti Bimbo 78

The key international trade fair focusing on fashion and lifestyles for the littlest set

Pitti Bimbo is increasingly international in scope: out of the 450 expected collections, 177 will be from abroad! We had over 7.200 buyers and a total of more than 10.000 visitors at the last winter edition of the show. Pitti Bimbo, the only trade fair in the world that presents a complete overview of children’s fashion is also an extraordinary platform for presenting new lifestyle trends for kids: scouting, research and selectivity are the fair’s key concepts. And, at this edition, with the aim of attracting ever more international buyers, the event will broaden its focus to include the worlds of accessories and design, reflecting the developments in an industry that is undergoing massive transformations. From the big names and their collections in the Pitti Bimbo section to the creativity of the independent brands in the New View and EcoEthic sections, from the sportswear at Sport Generation to the urban atmosphere of SuperStreet and the avant-garde styling at Apartment all the way to accessories, toys and furnishings for the littlest set. 
The new names, special projects and reentries at this edition include: Bikkembergs, Gusella IKKS Junior, Lili Gaufrette, Little Eleven, Melissa, MSGM, Patrizia Pepe and Trudi. 
ROCK ME PITTI, the theme for January
How much music is there in fashion? And how much fashion is there in music? “With ROCK ME PITTI, the theme for this season’s Pitti fairs”, says Agostino Poletto, deputy general manager of Pitti Immagine, “Pitti is dropping a virtual coin into a sparkling global jukebox that produces sounds, words and images, entertainment and emotions, business and creativity. To do with music what we always do with fashion: choose the best, the newest, the most interesting and reinterpret it with our unique style to offer our visitors a dimension of pleasure and entertainment”. During Pitti Bimbo, the strategic spots on the Fortezza da Basso grounds – like the Apartment and New View sections as well as the program Alternative Set - will be enlivened by performances and installations, images and cult objects related to the world of music, to the echoes of a new sound, presenting the varied spirit of fashions for kids – a song that Pitti Bimbo sings so well. Project designed by Oliviero Baldini.