Who is on next? Bimbo

La Bottega di Giorgia wins the third edition of the competition dedicated to up-and-coming names in childrenswear.

La Bottega di Giorgia by the young fashion designer from Bergamo, Giorgia Totaro, has won the third edition of Who is on next? Bimbo at Pitti Immagine Bimbo 76 (Florence, 17-19 January 2013), the competition dedicated to discovering new talents in children’s fashions, sponsored and organized by Pitti Immagine in cooperation with Vogue Bambini and Altaroma. 
 
The members of the jury - Simonetta Gianfelici (fashion consultant), Sibilla della Gherardesca (Pitti Immagine), Giuliana Parabiago (Vogue Bambini), Lucia Rizzi (Tata Lucia), Annalisa Crea (Crea), Diamante D’Alessio (StylePiccoli), Giovanna Miletti (Il Gufo), Elena Pyatibratova (Vogue Russia), Laura Salsi (Elle) and Uwe Schroeder (Luna Germany) – judged the work of this edition’s 6 finalists: Bon chic, Biancalatte, La Bottega di Giorgia, Uno per tutti, Frugoo and So Sweet! 
 
Seven criteria were used to judge the collections: project presentation, personality and character, creativity and uniqueness, research and experimentation, contemporaneity, product quality and tangibility in terms of marketing and sales. 
 
The jury announced the winner to be Giorgia Totaro for her collection La Bottega di Giorgia, “for the poetic simplicity and strength of the project, a highly personal look that respects children whilst offering them a new point of view, an interesting ability to bring back manual skills and craftsmanship to the wardrobe, the pleasure of tradition within a contemporary context”.
 
There was also a special mention for So Sweet! brand hats “for having the courage to rediscover an often forgotten accessory, for the creativity, irony and reliability of the realization, a return to a tradition of the past proposed in an unusual way: a very unexpected hat”.